Use Case 1
Valuation

The Technè pilot project led to the discovery of the Canadian data space Data-Coop Culture, which has been successfully interconnecting media and cultural institutions for nearly three years. The underlying technology is French, and its infrastructure is replicable locally with servers hosted in France .

Goals

  • Improve knowledge of audiences, target markets and digital marketing performance of cultural institutions (ROI: engagement/visitors, conversions/ticket sales)
  • To enable them to regain control of their data assets, to use them and to measure them independently and sovereignly.
  • To comply with data protection laws (GDPR/ePrivacy), using consent management and portability tools
  • Interconnecting media outlets and advertising agencies directly, or through alliances.
  • Pooling cultural visitor audiences by discipline, behavior, interests or profiles (personas)
  • Train operators in best practices for data management and digital marketing
  • Providing decision-making support for measurement and research for local cultural public policies

Concrete results

  • Programmatic performance
    Yield 10 times greater than industry standards
  • Ad conversion rates
    3 to 5 times greater than social media (Meta)
  • Costs per result Meta Ads
    20% lower with the shared audiences of the Data-Coop Culture

Technè members participating in use case 1 will be able to access their metrics via a dedicated interface deployed by the French company D3C (Data Coop Concept Consortium). D3C brings together the expertise and technological know-how of the three key players in the Data-Coop Culture project: the media cooperative Culture Cible, the technology expertise center Technologies Oziom, and the software publisher Eulerian.

Founded by the three French-Canadians who started the project, D3C brings together all the necessary forces to deploy a solid, high-performance and easy-to-use infrastructure, based on French technology.

Use Case 2
Ticket Office

Ticketing software is well established in cultural institutions , but interfaces with the rest of the ecosystem are too few or poorly implemented compared to business needs . Several initiatives are emerging to develop APIs for managing heterogeneity, structuring data, and interconnecting different systems.

Goals

  • Improve mastery of dedicated tools, automatically create events without double entry (Ideactiv);
  • Optimize the deployed software (contact management, marketing, audience analysis...) (Stock Ticket, Korpus Ticket);
  • Compliance tool for the retention of personal data of audiences under GDPR/ePrivacy;
  • Improve data storage and standardization;
  • Provide a central ontology for operators to better understand and leverage their data;
  • Strengthening of the interface;
  • Structuring of reporting and statistics;
  • Centralization of ticketing management;
  • Automated transmission of declarative data.

Solutions

  • Stock Ticket : an interconnection solution developed by Festik, an innovative ticketing tool that simplifies the management of cultural and sporting events (festivals, shows, etc.).
  • Ideactiv : a solution enabling free promotion of events without data entry effort to media, communities and tourist offices, conversational robots like Perplexity, its application, as well as generating structured event metadata (schema.org type), or converting event data .

Use Case 3
Cultural Agenda

Cultural operators' programming data remains fragmented, poorly standardised and difficult for media publishers to access. This limits their ability to build complete, up-to-date and relevant cultural agendas, and reduces the visibility of cultural offerings to the public,  both on media platforms and in search engines, including those powered by Generative AI.

Goals

  • Develop automated and interoperable data flows (APIs, enriched metadata)
  • Improve the quality, completeness and freshness of cultural agendas
  • Give media publishers structured, automated and reliable access to cultural content data
  • Strengthen the discoverability of works, events and artists
  • Define common content description standards (events, works, artists, venues, dates)
  • Enable better connections between cultural offerings and audiences

Solutions


  • Ideactiv: an indexation, deduplication and event enrichment solution processing 5 million events per year across 1.2 million venues. It enables automated event creation without double data entry, generation of structured metadata (schema.org) and distribution to media outlets, local authorities and conversational engines.
  • TMNLab / Cap Data Hub: a cultural data structuring and common ontology hub, providing structured flows from cultural institutions to media via API, with common standards for events/works/artists/venues and connectors for heterogeneous systems. Data remains at the source institution, with no centralised storage.
  • Qwant: a sovereign, independent French search engine (GDPR-compliant), offering priority indexation of Technè's cultural offering, an embeddable search widget for member media outlets and a sovereign alternative to Google for discoverability. Optional feature.