French cultural dataspace
bringing together media
& cultural institutions

Building the infrastructure
which unites the cultural ecosystem

Technè is a dataspace project dedicated to the cultural and creative industry in France .

Born on February 11, 2025 during the AI and Culture dinner organized by Dazi Avocats, on the sidelines of the AI Summit, Technè aims to unite the entire digital cultural ecosystem around concrete, operational and sovereign interoperability solutions.

Its objective is clear: to interconnect the actors of the entire cultural value chain - media, advertising agencies, cultural institutions, distribution networks, ticket offices and other French and European dataspaces - in order to better engage audiences , personalize the offer , strengthen the digital transformation of operators and promote a fairer distribution of value.

Technè relies on existing, high‑performance European technologies that strictly comply with the legal framework for data (GDPR, ePrivacy), within an ecosystem dynamic designed by and for cultural stakeholders.

A solution
designed by and for cultural stakeholders

Media

Qualified cultural/entertainment/sport audience, personalization of editorial content, loyalty of these target audiences and conversion into subscriptions and/or purchases, conversion management tool, measurement of content traffic (areas of interest, reading time, views, impressions, downloads, clicks).

Regies / SSP / Alliances

Targeting around fifty cultural audiences crossed with those of the media (individually or collectively brought together in alliances - e.g. Gravity, Les Relocalisateurs...), access and management of navigation/transactional (ticketing)/CRM and product data, performance and conversion measurement tool.

Cultural establishments

Better understanding of audiences, broadening of target audiences for cultural offerings, simple and local management tool for marketing campaigns via an easy‑to‑use interface, GDPR/ePrivacy compliance tool via partners managing consent collection (CMP), tool for measuring the conversion of marketing campaigns into ticket purchases, measurement of attendance and audience typology, acceleration of the digital transition.

Tickets

Optimization of navigation and ticket purchase paths, elimination of duplicates, homogenized access to show programming data and unified or harmonized ontologies, improvement of the visibility of the cultural offering in the digital space, particularly on digital marketing tools including those augmented with Generative AI, better understanding of audiences, improvement of ticket sales.

Broadcasters / Distributors

Homogenization of data sources relating to programming, a readable, visible, accessible cultural offering, and improved marketing efficiency.

Producers / Organizers

Work to standardize the ontology of cultural offerings, from the production and organization stage, rationalization of digital inputs, assisted by generative AI thanks to innovative technologies developed by local French and European companies.

Public authorities

Technè, like Data Coop in Canada, can serve as a tool to help manage cultural offerings over a short timeframe. It provides aggregated, anonymized annual reports and statistics that measure the performance of deployed technologies, attendance, the visibility of cultural offerings, audience profiles, and their browsing paths leading up to the purchase of cultural or creative content.

Works
& Use Cases

Technè is part of a clear ambition: to create an ecosystem dynamic by relying on the interconnection between multiple, creative and innovative operators .

France is investing heavily in fostering the emergence of unicorns in cutting‑edge technologies. These companies, some of which are leaders in their fields, must be able to develop within the framework of European initiatives.

Technè's objective is to contribute to accelerating the digital transformation of the French cultural industry, to stimulate its competitiveness and to regain control of the cultural offering .

Three priority use cases to be carried out were identified at the prefiguration stage of the project by the actors in the value chain, responding to the urgent needs to support the sustainability of the cultural offering.

Technological challenges
at the heart of culture

The cultural and creative industries sector faces at least three major challenges, as identified by these stakeholders:

Sustaining the visibility and pluralism of cultural offerings

Faced with the risk of making the cultural offering invisible in its diversity and pluralism, through generative AI disintermediating the public, developing the ontology, capitalizing on experiences, creating a dynamic of independent ecosystem.

Cooperating to reclaim value

Faced with the capture of the value of cultural offerings by large technology conglomerates, we must capitalize on industry alliances, structured communities, associations and unions to build solutions.

A digital transition imperative

The various sectors must adapt strategically to a changing digital environment, drawing on the richness of the French and European innovative ecosystem, particularly e‑marketing.

Our commitments

Compliance

Compliance by design
Conditions of access and operation in accordance with competition law
Shared tool for compliance (GDPR/ePrivacy)

Lasting quality

Solid institutional framework
A suitable legal model through public/private and cross‑sector cooperation
A consortium foreshadowing the creation of a cooperative commercial structure of collective interest

Sustainability

Self‑financing economic model (membership fees, investments, revenue)
Highlighting existing services
Ecological transition

Independence

Pluralism and Francophonie
European interoperability through standards
Balanced cooperation

Together, let's bring more security, confidentiality, flexibility , mobility to cultural data

Data
figures

530%

of an increase in global data volume from 33 zettabytes to 175 zettabytes between 2018 and 2025

74%

French digital advertising investments are still being made on the platforms of the main web giants in 2024 (Source: White Paper 2025 The Relocalizers)

829 billion euros

The value of the data‑driven economy in the EU‑27 in 2025, compared to €301 billion in 2018

News
& Events

January 30, 2026: Data Strategy between Media and Cultural Industry

Jan 30, 2026

As part of the launch of the French cultural dataspace Technè, GESTE and TMNLab are co-organizing with the firm Dazi Avocats (HBSS France) a morning dedicated to the importance and opportunity of implementing a common data strategy between French media and cultural institutions, in the broader context of the reappropriation of data and value by the media, cultural institutions and more generally the operators of the French cultural and creative industry.

Contact

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Technè
106 University Street
75007 - Paris

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